Deciding whether the advertising is justifiable the investment can be the dilemma for marketers . While the sheer visibility is certainly appealing , the substantial costs often prompt questions . Gaining awareness in such a bustling location is tough , and measuring the true benefit on such huge

Securing a spot on a Times Square screen isn't a bargain – expect to pay a significant sum. The overall cost fluctuates wildly, but generally starts at $1.5 million per seven days for a premier location. But, smaller, less visible locations can cost for roughly $300,000. Several aspects, includin